Assignment:
Q1. How can analysis of national competitiveness explain the competitive advantage of the single firm?
Q2. Identify the major dimensions used to analyse a competitor’s strengths and weaknesses profile. Do local, regional and global competitors need to be analysed separately?
Q3. How can a country with high labour costs improve its national competitiveness?
Q4. As the global marketing manager for Coca-Cola, how would you monitor reactions around the world to a major competitor such as Pepsi?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.