Assignment Problem: Global Marketing and Digital Business
Carry out an analysis of a global marketing and online business practices of an organisation of your choice based on a specific host country.
Assignment Criteria:
- The organisation must have its operations spread internationally (it's the spread that's important here)
- The organisation must have an online presence (online business, social media etc.) - lots of digital activity would make it easier for your analysis - consider an organisation with a range of digital platforms and activity associated
The organisation must belong to one of the following categories/industries;
a) Retail,
b) Consumer electronics,
c) Fintech,
d) Supermarket,
e) Real Estate,
- Introduction
- Organisational Profile and Industry Analysis - suggest two sections
- Organisational Background
- Industry analysis
- Situational Analysis
- Models and theories
- Marketing activities - part of situation analysis
- Online activities
- Recommendation
- Conclusion
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Attachment:- Global Marketing.rar