Amazon Case Project
Read and analyze the FastCompany article "The Real Story Behind Jeff Bezos's Fire Phone Debacle And What It Means For Amazon's Future"
https://www.fastcompany.com/3039887/under-fire
Prepare a brief essay (up to 3 pages, double spaced 11-pt font, plus references and appendices), covering the following issues:
1. analysis of Amazon's current business model (essential characteristics)
2. how does Fire Phone fit (or not fit) this model? Strengths and weaknesses of Fire Phone as a part of Amazon's business model
3. recommendations for Amazon: what to do with the Fire Phone? (e.g., to integrate it into existing business model / discontinue / other options...)
You may use additional information for analysis (cite it!)