Assignment:
Part 1
Write an analysis of a piece of native advertising (min: 750 words). Your analysis should include the following sections (use images as needed):
o Organization / product or service
What is the product/service/message being advertised?
Who is the sponsoring organization? (not where it is published)
o Publishing site
What kind of publication is this? (news, magazine, blog, etc)
What are the document design features of the site? What is the visual layout?
o Analysis of how advertising is native
Demonstrate what document design features were used in the ad
Explain what (if any) labels were used to differentiate ad from content
o Evaluation as a consumer
What is your personal experience of this ad? Do you find it effective Ethical?
Focus on Rethorical question, too:
• message
• receiver
• purpose
• context
• sender
• Want to talk about the ad or product from the original page of the product not from the ad espresso link or similar
Part 2
This pitch should follow a similar format as the last one but some specific information you need to include that might not have been important on the last one:
• How is the audience? What about your piece will be appealing to that audience?
• How will your piece be part of the native environment?
• What elements will you include in your piece that will provide content to your audience and advertise for your brand?
Also include a note about how you think you will submit this to me or if you need help figuring that out.
Attachment:- Rhetorical Situation.zip