Task Description -
Analysis of a case study on social marketing.
This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause.
You are to critically examine and compare the RSPCA Adopt a pet campaign reviewed at https://www.repca.org.au/adopt-pet AND the WWF Adopt an animal reviewed at https://donate.wwf.org.au/campaigns/donate/
Task -
Your task is to critically analyse both websites for information about the 4Ps of marketing.
Product - Define the term and explain what the core benefit, the expected product and augmented product are for a customer;
Price - Define the term and determine the initial cost and what is the ongoing cost for a customer.
Place/distribution - Define the term and describe where can you obtain the product and how easy would it be for you as a customer to make a purchase;
Promotion - Define the term and explain what messages are being sent to potential customers and what types of messages are these;
Based On the information and analysis you have completed, Justify who is the target market for each campaign and explain if you fit within that target market.