Assignment:
I would need some understanding with a project or analysis in regard to Huffman Trucking Co. and research
The Board of Directors approved your Strategic Business Plan Outline, but now wants your executive team to create a long-term Strategic Business Plan for sustaining organizational performance. For examples of Strategic Plans access any major corporation's Web site or MarketLine Business Center in the University of Phoenix Library and refer to the Management's Discussion and Analysis of Financial Condition and Results of Operations.
In the Business Plan, expand on the area identified in the Business Plan Outline as critical to the organization and provide an in-depth description of the Strategic Plan for those areas.
A classification of the company's stakeholders.
I. Stakeholders
A. Identify the stakeholders
B. Classification of Stakeholders
1. High Influence
2. Low Influence
3. Classify the stakeholders as applicable to Huffman.
II. Marketing Plan
A. Effective continuity plan for customers
B. Guarantee Deliver
C. Effective Communication Plan
D. Advertising Plan
Mission:
Huffman Trucking’s mission is to provide the highest level of excellence to the customers and stakeholders by delivering value through joint facilities by promoting safety and exceeding customer service expectations. The company believes that in such a broad logistical services market to set oneself apart is vital to providing different products to different markets. To do this Huffman Trucking has four joint facilities across the nation including Ohio, California, Missouri, and New Jersey. Huffman currently employees 925 drivers with an additional 425 support personnel with a total of 3,160 tractors, trailers, and roll on/roll off units. The company believes that the best route to success is through customer service and safety.
Vision:
Although the mission is important, Huffman Trucking believes that a vision allows the company to set goals for the future. At Huffman Trucking the vision is to become an industry leader in the logistical services market by providing the highest quality of customer service through the promotion of driver safety while conducting all business with ethics and integrity. Huffman Trucking has set high standards for its associates as this is something the company believes in when doing business. The vision is aligned directly with the values of the organization to include
1. Conducting business with honesty and integrity.
2. Working safely.
3. Exceeding customer expectations.
4. Valuing people and communities.
Huffman Trucking understands that while business is important so are the people and communities that the company affects and deals with daily. Honesty and integrity will drive the company to perform better.