Task:
Aims and background
Choosing an appropriate market entry mode is an important decision-making process for international businesses when they expand their business to foreign markets. Appropriate decision on entry mode is more likely to occur when solid analysis of the firm's and the target markets' situation are in place. By studying a real world case, this assignment is designed to help you consolidate your understanding on entry modes, the environment analysis associated with entry modes, and the strategic consideration behind entry mode choices. This activity also aims to sharpen your analytical skills and abilities for problem analysis and solving.
Procedures and questions:
1. MNC selected Honda Motor.
2. Select and then analyse the internationalisation process (Uppsala model) of an MNC in ONE country(e.g. PTT in Australia).
- Analyse the host country (some theories form this course will be useful)
- Explain and analyse the company's action (which entry mode? how? Why? Partners? Any factors affecting the entry mode? The identified case should be from year 2000 and onward, anything entry mode before year 2000 is not relevant.
3. Experience/lessons Learned
- What insights did you gain about international business in the contemporary context?
4. Reference List (is excluded from word counts)