Individual essay and video: Business models
1. Clearly and succinctly define the terms ‘business model' and ‘disruption' based on a short literature review.
2. Analyse the opportunities and threats caused by the advances in smart-connected-products (Porter &Heppelmann, 2014, 2015) to the existing business model for one (1) of the following businesses:
b. Commonwealth Bank, Australia (link). Banking and insurance.
3. Use the business model framework by Osterwalder and Pigneur (2010) to illustrate your initial findings.
4. Expand your analysis to address only two (2) of the following business model perspectives: business models as value proposition, business models as a set of capabilities and resources, business models as a system of processes, business models as a profit formula (Chesbrough 2010; Johnson, Christensen, &Kagermann, 2008).
5. Conclude by briefly discussing the significance of your findings to the business and its business model and the future of the business.
Assessment references
You should include at least 5 references and no more than 20 references in your essay. All sources must be highly credible and fully referenced using the APA referencing style.
Creative video
The creative video must focus on your essay's findings. The objective of this video is to develop your presentation skills and ability to explain difficult theoretical concepts to laypeople. To successfully complete this part of the assessment, you are required to produce a short video that summarises the key arguments of your essay. However, your video should not just be a verbatim repeat of your essay. It should be a creative and unique descriptive explanation of the essay findings and supporting arguments. Make sure your explanations are concise and easy to understand by people with little business training. Students are rewarded for using the video medium effectively and creatively.
Attachment:- Essay and video.rar