Donald B is a chocolate product maker and owns two stores in Melbourne. He wants to grow his brand nationally and internationally and compete with larger rivals producing cocoa product, confectionery, crystallised or glazed fruit, drinking chocolate, liquorice, marshmallow, candied nut, candied popcorn, etc. He has also considered selling through Coles and Woolworths, Aldi options or creating high end specialty stores. You will be writing a report for Donald’s company. This first part of the report analyses the market and requires you to: 1. Discuss the buyer behaviour in relation to chocolate products 2. Analyse the microenvironment. (the relevant publics, the suppliers). 3. Summarise the likely competitors, what they offer and who they seem to target 4. Analyse the macroenvironment. What are the society-wide influences on chocolate products? Are there demographic, economic, natural, technological, political, or cultural trends that have, or will, affect fast food consumption?