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Analyse the business strategy of a company not covered by

You will write one major paper on a current topic that is relevant to the overall objectives/approach of our course.

Possible topics:

Analyse the business strategy of a company not covered by any of the group projects

Study the business strategies of a famous business person (eg. Warren Buffett, Richard Branson, Steve Jobs, Michael Dell, Bill Gates, Sheryl Sandberg, Indra Nooyi, etc.)

Analyse a business strategy that went very wrong

Analyse one that went very well

This assignment is designed to evaluate your ability to understand and apply our course content to a current trend.

Aim for 1200-1500 words.

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Marketing Research: Analyse the business strategy of a company not covered by

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