An introduction that tells the reader about the broader


ASSIGNMENT TYPE: Essay

WORD LIMIT: 1,500

You are required to write a 1500 literature review which explores one of the following areas:

Topic choice

· Changing consumers

An example of expected structure is as follows:

· An introduction that tells the reader about the broader context of the topic and the focus of the review.

· A middle section that systematically discusses each point in turn, covers all aspects relevant to the topic, and analyses and critically evaluates these points.

This section should provide supporting evidence and quotations which show knowledge and understanding of theory and demonstrate evidence of wider reading. This section should also include areas of controversy in the literature.

· A conclusion that draws the key themes together and provides a summary of the main findings, as well as your own interpretation. You could also include here any areas that need further research.

· A screen shot showing that you have uploaded your report into Safe Assign and the resulting % match that Safe Assign reports.

Overall, we are looking for:

· A concisely written assignment that demonstrates a clear and thoughtful understanding of the topic, with;

· All key points raised and debated.

· A logical structure with discussion flowing between points raised.

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Dissertation: An introduction that tells the reader about the broader
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