Prepare a 15- to 20-slide Microsoft PowerPoint presentation illustrating your promotional strategy.
Compile the information presented in your previous papers and include the following in a Microsoft PowerPoint presentation:
• Your promotional strategy for your product or service, including how you will use at least three of the following elements:
o Advertising
o Public relations
o Digital marketing, including social media
o Sales promotion
o Direct marketing
o Event marketing
o Outdoor
• An initial budget for your plan - prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year, and provide justification for your choices.
• The evaluation and control methods you will use to measure the success of your plan.