An indication of how much the ceo matters as noted with


Review the opening case "A Change at the top at Proctor & Gamble (P&G):

An indication of how much the CEO matters". As noted with McDonald's, poor strategy and lack of execution significantly impacted the organization.

Discuss the benefits and concerns associated with P&G's decision to choose an "inside" person as the successor for the CEO position.

Ultimately, how would you choose (an "inside or "outside" candidate)?

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Operation Management: An indication of how much the ceo matters as noted with
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