Write a 1,400- to 1,750-word paper to include the following:
An overview of the existing organization
A description of the new product or service
An explanation of the importance of marketing to your selected organization's success
A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service
The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan.