Safe Lifting Techniques: An explanation of how you can measure the success of the message transfer. Measurement of message transfer at key milestones will assist in determining the types of additional avenues or key messages that need to be created to reach non-responsive groups. 250-300 words *** I believe it's asking to describe different ways we will measure to see if our message is getting across. Such as how many posters we put up, estimate how many people will view it, website that way we can track how many times it's been seen, and/or questionnaire if people found our add informative, posted on a community channel for a wider range of advertising.***
Here is the example of how to do this assignment:
(On smoking)
Measure the success of the message transfer:
Our group decided that is was best to measure our success by numbering the amount of website visitors. At the end of our video, a link www.2ndhandsmoke.org is provided to viewers in order to see if they are eager to learn more about the harmful effects, and how to take preventative measures. In addition, we will be keeping records of the amount of phone calls received through our direct line conveyed on the video message. We will routinely play our video in commonly visited places, such as bus stations, malls, doctor's offices, hockey arenas, and libraries. The message will routinely run during business hours on available TV media players, commercials and electronic billboards. We will advertise and monitor the video for one year (365 days) to analyzewhat kind of responses we will receive from viewers. In stating this, we would like to see a decrease in the statistics in exposure of children to second hand smoke within the next year. We hope that decreases in children's exposure to second-hand smoke are due to our advertised video.