An example of a company that effectively uses 2 generic


A) An example of a company that effectively uses 2 generic strategies at once

B) An example of a company that is or was “Stuck in the Middle”

Your score will be based on your (one paragraph only) EXPLANATION of why that company exemplifies that generic strategy or classification. For the generic strategies, please pay particular attention to the fact that broad vs. focus refers to the target market and not the number of products.

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Operation Management: An example of a company that effectively uses 2 generic
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