1. An examination of competitors during the communication market analysis involves:
identifying a firm's major competitors
an examination of domestic competitors in terms of their product portfolios
identifying all of a firm's competitors and what they are doing in marketing communications
identifying the pricing and distribution strategies of all competitors
2. When an advertising agency researches and reads about a client before developing the advertising campaign, the process is called:
agency selection
general pre-planning input
product-specific research
the major selling idea
3. Advertising goals are derived from:
communications market analysis
the message theme
communication objectives
mission statement of te company