An apartment owner puts out an advertisement for a company


An apartment owner puts out an advertisement for a company to provide lawn mowing services for a number of apartments he owns. He has some idea of the going price for lawn services and so he advertises that he will pay $100 per month per apartment complex. So why is he disappointed that the winning contractor only provides minimal services? What is the economic principle here?

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Business Economics: An apartment owner puts out an advertisement for a company
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