Question: In a single WORD file and write one single-spaced, typed, journal entries on real world applications of course concepts on any company's marketing services. This can be from the viewpoint as a service company employee, or as a customer service experience, or from the services experience of others. You many also use the same company more than once.
Each journal entry must include the headings in bold below:
1. Week Number (Week 1= Chapter 1 Slides, Week 2=Chapter 2 & 3 slides, Week 3= Chapter 4 &5 slides, Week 4=Chapter 6&7 slides, and Week 5=Chapter 8 &9 slides)
2. A Description of the named course concept in the service experience. Journaling the same course concept more than once is acceptable. However, students must use at least one different course concept application each week to maximize grades.
3. An Analysis of how well the course concept was applied/executed using the named concept. Course concepts to be pulled from slides in week listed in Step 1.
4. What the Results were; and
5. What you would Conclusions/Do differently with the course concept application.
Chapter 1: New Perspectives On Marketing in the Service Economy
Chapter 2: Consumer Behavior in a Services Context
Chapter 3: Positioning Services in Competitive Markets
Chapter 4: Developing Service Products: Core and Supplementary Elements
Chapter 5: Distributing Services Through Physical And Electronic Channels
Chapter 6: Setting Prices and Implementing Revenue Management
Chapter 7: Promoting Services and Educating Customers
Chapter 8: Designing and Managing Service Processes
Chapter 9: Balancing Demand and Productive Capacity