An advertising agency is hired to create a campaign to sell


An advertising agency is hired to create a campaign to sell new, high-end gas station coffee drinks to two audiences: middle-aged professionals and college students. How might the campaign differ based on audience values, knowledge, etc.? Commercials? Music? Graphics? Language? more than 100 words please someone elaborate this a bit more, the first answer was not satisfactory.

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Operation Management: An advertising agency is hired to create a campaign to sell
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