1. An advantage of coupons as a sales promotional tool is that . . .
A. it makes it possible to give a discount to a price-sensitive consumer while still selling the product at full price to other consumers.
B. a coupon-redeeming consumer is often a competitive brand user, so the coupon can induce brand switching.
C. in-package coupons can induce repeat purchases.
D. all of these are advantages of coupons as a sales promotional tool.
2. The two basic formas of sales promotion are _____ sales promotion and _____ sales promotion.
A. sales force; consumer-market
B. trade-market; consumer-market
C. sales forces; trade-market
D. short-term oriented; long-term oriented