An academic medical center offering a helicopter service, Marketing Management

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An academic medical center offering a helicopter service

Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations:

a)       A manufacturer of an infusion pump therapy kit for use in hospitals

b)       A hospital offering a nutrition work-shop for seniors, and

c)       An academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.

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Marketing Management: An academic medical center offering a helicopter service

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