In this highly competitive business environment high amount of stress and importance is being given to make public relations which is nothing but a way to manage the flow of different types of information between the public or between the organizations or among different individual and it is done not only to climb high up the corporate ladder but also to generate and advertise new business free of cost. How strong is your public relations, media relations decides whether your free publicity is god or bad and it can be said that it is indeed one of the best way to freely advertise your things by just a word of mouth information which can publicize the things and create more awareness and brings into more limelight and talking all these important factor into account it will finally decide the success of your brand management. Hence one can say that publrelation is nothing but just a free advertising of your product.