American girl marketing strategy used by mattel


Assignment:

American Girl, another line of popular dolls, also is manufactured and distributed by Mattel. Contrast the American Girl marketing strategy with that used by Mattel to market Barbie. Where do the strategies differ and where are they similar?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: American girl marketing strategy used by mattel
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