American airlines positioning itself as a leader embracing


Public Relations Campaign

Part 1

It has been decided to do the assignment on this "A region airline (American Airlines) wants to position itself as a leader in embracing diversity (hiring female pilots) in the workplace". So your sections should be about American Airlines positioning itself as a leader embracing diversity (hiring more female pilots).

write 200-300 words (company American Airlines)

Identify the target publics for the PR Campaign and identify the interest each has in the scenario.

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Marketing Management: American airlines positioning itself as a leader embracing
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