In this scenario we are going to use Amazon as the company inventing and promoting this product.
Amazon has decided to launch a new line of products in the automotive industry. Our new product is called "Oil Easy". Basically the product is a plastic adapter that would fit on a plastic oil container. This adapter would then screw onto the container and would control the flow of the oil into your car. There would be a ball valve in the middle of the adapter which would control the flow of oil and allow for a little or a lot to come out depending on the need. It could also be used on other fluids your car would need like anti-freeze or windshield washing fluid. It comes in 3 pieces that all screw together and eventually comes in various sizes based on consumer need.
Create a 500-600 word report and include the following information:
- Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
- Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.