Amazon should continue selling its products at the lowest, Operation Management

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Amazon should continue selling its products at the lowest

Strategy and Prioritization Selection

Cost Leadership Strategy

Amazon should continue selling its products at the lowest possible prices to maintain economies of scale.
Amazon must resume its excellent return policies and free shipping offers to preserve its consumer base.

Growth Strategy

Amazon can revamp its Kindle product line on a necessary periodic basis to gain a competitive edge in the tablet/e-reader industry.
Amazon should consider the development of products like a laptop or a smart phone as they did for tablets

Technique Analysis

Cost Leadership and Differentiation Strategy for Amazon

Premium products at non premium prices
- Free Shipping offers
- Amazon Prime program - free two day & discounted overnight shipping (Mirrow, 2005)

Decrease the cost of Kindle and Amazon Web Services (AWS)
Use Technology as an enabler in the form of AWS and Kindle
Kindle Fire's pricing model a differentiator in the tablet market.
Amazon provides on-demand resources and long term storage service as part of their cloud services

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Operation Management: Amazon should continue selling its products at the lowest

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Operation Management: Amazon should continue selling its products at the lowest

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