Discussion:
One-Page Topic Paper: Amazon's Disruption of the Consumer Decision-Making Process: A Marketing-Based Analysis
Instructions
Address the following in this one-page paper:
1. Context: Amazon is changing the way we shop and retailers are going out of business! Amazon commands a high marketing share of all online business.
2. Discuss the following:
1. How has Amazon disrupted each stage of the Consumer Decision-Making Process as described in Chapter of the Pride and Ferrell text? Discuss from the perspective of the consumer.
2. In what ways has Amazon capitalized on changing customer needs and desires? How have they been a force in altering customer needs?
3. Describe Amazon's modifications to product, price, promotion and distribution strategies.
Paper format:
1. One page minimum, - 1 ½ page maximum, single space, 1" margins top and bottom.
2. Name and Title of Paper only.
3. Written content