Analysis for up to 10 bonus points for either the Amazon case or the Netflix case.
Although there are no strict length limitations for this exercise, it is expected that most plans will be around 9-12 pages (double spaced, size 12 font) excluding appendices. The plan should incorporate formal tools of strategic analysis (e.g. Porter's Five Forces, SWOT Analysis, etc.) and data analysis (e.g. using financial statements, news articles, etc.) in making recommendations.