Although the steps in the consumer decision process as remained consistent over time, the increase in smartphones/laptops has influenced how we go through step-by-step. Please find and review a recent article on"ZMOT - Zero Moment of Truth" and discuss how this might impact how advertisers reach their audiences.
Find a recent article (less than one year old) from any professional online business/marketing source. Do not use Wikipedia or other source which is edited by the public. The article does not have to be from an academic Journal, but it does have to come from a business publication such as Wall Street Journal, BusinessWeek, Money Magazine, Advertising Age, or any other respected publication.
Find and Read the article and then write a one-page summary of the article, written in Microsoft Word using 12-point font, single spacing. Also site the article in APA format, and include these five things:
- 1. Name of the Article
- 2. Name of the source and include the Website's address (URL) of the article
- 3. Author and Date of the article (must be less than one year old)
- 4. Approximately 50% of the paper content should be article summary
- 5. Approximately 50% of the paper content should be how it applies to this class (Marketing - Promotional Management)