All public relations efforts should have a specific objective. That objective, together with the audience, the message, the element of timeliness, and the budget, should determine your choice of media. A mix of media should be used, and one important consideration is the choice between controlled and uncontrolled media. Groupon ran advertisements during the 2011 Super Bowl that received much criticism from viewers. The ads were seen as ridiculing and trivializing humanitarian environmental organizations such as Greenpeace and the Rainforest Action Network, as well as humanitarian concerns about Tibet. They resulted in a flurry of Twitter tweets criticizing the company. Write a 1-page essay responding to the following questions: How did Groupon misread their audience when creating this campaign? How could they have avoided this mistake? For citation guidelines, please refer to the table in the APA Style section of Tools & Resources page. Save your document with a file name that includes your name, course code, section number, and title. (For example: JaneSmith MAR3310-12 Week 5.docx) If you are not using Microsoft Word, save your document with the .rtf file extension (Rich Text Format).