1. ________________ is among the most visible, most expensive and most controversial of the elements and techniques of marketing communications.
A) Transitional media
B) Youtube
C) Digital space
D) Advertising
2. All of the following are considered a common purpose of advertising except:
A) Increasing market share
B) Acceleration of revenue
C) Classification of products
D) Reinforcement of brand recognition
3. According to the article Toyota Sales USA, one of the driving forces in Toyota’s target market component of their 2003 ad campaign was:
A) To reach a sophisticated buyer
B) Toyota's Corolla was seen as a dull car
C) Competition had a strong campaign
D) To sell in Florida
4. The four basic factors that are most important in selecting mass media for use in advertising are:
A) Reach, openness, impact and continuity
B) Reach, fairness, impartiality and continuity
C) Reach, fairness, market and continuity
D) Reach, frequency, impact and continuity
5. Each is a pillar of issues management except:
A) Strategic business planning
B) Issues monitoring
C) Corporate responsibility
D) Protection of profit