1. ____________ is/are selling the right to use intellectual properties such as patents, copyrights, brand names or trademark to another firm.
Joint ventures
Franchising
Licensing
Turnkey operations
Management contracts
2. According to the text, employees in ______________ cultures have a strong desire for structure and direction.
individualistic
collectivistic
uncertainty accepting
uncertainty avoiding
3. All of the following are characteristics of the most promising candidates for an international assignment EXCEPT:
managerial competence
appropriate training
adaptability to new situations
educational excellence
4. The primary cause of the failure of strategic alliances is _____________.
incompatible partners in the alliance
conflict on how to distribute the earnings
reluctance to share information with other partners
the circumstances that motivated the alliance have changed
the cost of operating the alliance gets too expensive