1. A group of companies that a firm strives to emulate is called:
a) a peer group
b) a reference group
c) an aspirant group
d) an industry
2. All of the below are things a firm should do when performing ratio analysis except:
a) track results internally over time as a component of quality control efforts.
b) compare results with other companies in order to determine how well your company is performing within its industry.
c) be satisfied that the company is operating as efficiently as possible once it meets or exceeds industry averages.
d) perform trend analysis to detect positive or negative trends over time.