All data has a story to tell many people present just the


Think of your analysis as a story that must have a story structure when presented.

All data has a story to tell. Many people present just the facts. The whohow, and why related to the data are missing.

  • Who does it affect?
  • How does this data relate to our audience?
  • Why do we care?

That's how people remember data . . . with a story.

Your analysis of the data should be factual, yes. However, it should also be interesting, simple, and memorable. It should be a story.

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Business Management: All data has a story to tell many people present just the
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