All businesses try to position themselves relative to their


All businesses try to position themselves relative to their competition. Are they low-cost, value-focused, niche-oriented? Think about a healthcare organization that you know or research a healthcare organization and in a 1-2 page paper describe how they have positioned themselves.

Are they low-cost, value-focused, niche-oriented or perhaps, something else?

What activities are they doing that lead you to believe that is their position?

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Marketing Management: All businesses try to position themselves relative to their
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