As your textbook states, a literature review is a comprehensive examination of available information that is related to your research topic. When conducting a literature review, researchers locate information relevant to the research problems and issues at hand.
An important reason for doing a literature review is that it can help clarify and define the research problem and research questions. Importantly, literature reviews can identify scales to measure variable and research methodologies that have been used successfully to study similar topics. Reviewing previous studies will save researchers time and effort because new scales will not need to be developed from scratch. Similarly, researchers can review successful published studies to see what methodologies (focus groups, surveys, or experiments) have been used to research a particular topic.
Often researchers develop ideas from the literature that lead to hypotheses. With this information in mind please complete the assignment below.
Please conduct a literature review (See the section "Conducting the Review" in chapter 3 page 47) then develop hypotheses statements as it relates to your Marketing Research Project (MRP) product or service. You will research, as needed, one or more research-marketing-business articles from high quality sources (secondary data sources), including professional trade journals and write a 2 to 3 pages literature review (500 to 750 words) then develop hypotheses statements. This document should contain the following that contains the following as it relates to your Marketing Research Project (MRP).
- Background information for the current study.
- Summary of the existing research related to your product or service.
•List of resources (Bibliography) of resources found that revealed information which already exists on your product or service (cite resources in APA format).
Provide suggested sampling and other methodological approaches that have been successful in studying similar topics. Using the research found from your literature review, develop hypotheses statements for your MRP product/service. Please evaluate your sources and make certain they are relevant to your product or service. For help, review the six principles to evaluate the quality of information obtained from secondary data sources on pages 62-63 of your text book.