Alice runs a cupcake business she uses lots of caster sugar


Alice runs a cupcake business. She uses lots of caster sugar in her baking (a very fine sugar). Alice also owns a thermomix, thus regular white sugar is a perfect substitute for caster sugar. However, regular sugar comes in 2kg bags, while caster sugar comes in 1kg bags.

(a) Write the utility function for Alice for sugar (S) and caster sugar (C).

(b) If the price of a bag of sugar is $4 and caster sugar is $2.50 and Alice has $100 budget to spend on sugar, how much of each type of sugar will Alice purchase. Explain and graph.

(c) If the price of caster sugar falls to $1.75 per bag does this change your answer to (b) above. Explain.

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Business Economics: Alice runs a cupcake business she uses lots of caster sugar
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