MBA/6601 Unit IV Case Study
Analyze the Case Study in Chapter 6 of the textbook, pp. 252-256, "U.S.-Cuban Trade: When does a Cold War Strategy Become a Cold War Relic?" Answer the first four questions, 6-3 through 6-6, at the end of the case.
· Your paper should be at least three pages in length.
· Make sure each question is used as a heading (as required by APA style guidelines) and answered in the order presented.
· All sources used, including the textbook, must be referenced, and quoted or paraphrased material must have accompanying in-text citations.
· Title and reference pages do not count towards the minimum word count requirement.
MBA6601 Unit IV Discussion Board
Why do you think that the world's largest theme park operator, Walt Disney Company, was motivated to establish parks in Tokyo, Paris, and Hong Kong? What governmental influences on trade (if any) might have affected their decision to expand globally?
What particular market characteristics of each of those sites do you think were especially attractive? If you were the CEO of the Disney corporation, would you establish additional foreign parks, and if so, when, where, why, and how? If not, please state in detail the rationale for your decision. Locate and cite at least one recent news article from an online business publication such as BusinessWeek Online or Forbes Magazine online that supports your opinion.