Airlines make trade-offs between the products desired by


Airlines make trade-offs between the products desired by their consumers and the related production costs of providing that product or service. Often the deciding factors will be the strategy that the airline has chosen to pursue.

Discuss the factors involved in making decisions on the following products:

1. Cabin configuration and classes of service

2. Which routes to fly and when to fly them

3. Reservations and over-bookings

4. In-flight services

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