Aim: The primary aim of this assignment is to explore your capacity to analyse the marketing strategies and marketing processes of real organisations and determine their effectiveness. It also aims to determine your ability to analyse such practical matters using early concepts (such as marketing intelligence, market segmentation and target marketing to name a few examples) covered in the formative weeks of the unit. Describe company A context , give examples of marketing process and explain competitive gain and support from theory/research using references . Explain reasons for advantage. Describe company B context give examples of marketing process and explain competitive gain and support from theory using references.