1. Age is an important factor to consider when marketing a product service or idea. But are there products, services, or ideas for which there are factors more important than age when segmenting a market? Provide two to three examples.
2. Should a person be permitted to place a value on human life? Should a company? Should the government? If not, how are decisions to be made to compensate individuals for family members lost?
3. Using the U.S Department of Labor website (www.usdol.gov) to further research disability discrimination, please discuss what the law(act) is protecting and what the rules are that companies need to follow to comply with this act.