1. Age, education, income, occupation, family size, and stage in the life cycle are all illustrations of which of the following lifestyle dimensions?
A. Activities
B. Interests
C. Demographics
D. Opinions
2. The theory of cognitive dissonance is based on the ________ principle.
A. knowledge
B. cognitive consistency
C. cognitive affect conflict
D. self-identification
3. What does the sleeper effect suggest about source credibility?
A. If a receiver is not paying attention, a message cannot be effective.
B. Most people can still learn the important parts of a message even when asleep.
C. The effectiveness of a message will increase over time.
D. The effectiveness of positive sources over negative sources can be erased over time.
4. Sarah sees an ad for a popular deodorant. In the ad, a young girl is embarrassed on prom night because of a perspiration stain on her pink prom dress. The punch line of the ad says, "Is yours strong enough when you really need it?" Sarah thinks about the brand she uses, an upcoming date with a new guy, and decides to switch to the advertised brand. Which of the following attitude functions most closely matches the decision made by Sarah?
A. utilitarian function
B. value-expressive function
C. ego-defensive function
D. knowledge function
5. When is a consumer most likely to engage in extended problem solving?
A. This decision mode is most common when the decision is related to the person's self-concept and there is a high degree of risk.
B. This decision mode is most common when the decision is related to the person's past behavior and product reinforcements.
C. This decision mode is most common when acceptable products are already contained within the consumer's evoked set.
D. This decision mode is most common when the decision is related to products that are considered to be low self-concept involvement.