Again, another point I would like to add are the ratings given to each game. During the purchasing process, CanGo has the ability to ask for I.D information to verify age. Sales might drop slightly because of the additional requirement but the company heads can now sleep well at night, knowing their products are purchased correctly.
If ethical business practices did not work, magazines like Forbes would not suggest purchasing the stock or creating a list of the top 100 ethical companies. With my thinking, if a company is unethical/irresponsible in their business practices, what makes us think they treat investors differently?