You have a small start-up management consulting business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. You want to target this market segment to build your consulting business.
- After watching the video in the Learning Activity explain, discuss what kind of marketing strategy would you use for your consulting business and why? What market segmentation would you use? What would your implementation plan be?
- You want to inspire your consulting team to implement your marketing strategy. What leadership style and kind of power would you use to influence them? Explain.