After reading in chapter 5 about the characteristics of an


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As we are talking visionaries let's look at creating visions - this is the most inspiring message a leader can create and send to the followers. Visions - ideas for the future are what make CEOs great. Let's look closer at the characteristics of the Vision. In our text Swayne, Duncan &Ginter (2013) share with a list of characteristics;

- Visions should be inspiring
- Visions should be clear
- Vision must make sense
- Visions must be stable
- Visions are beacons
- Visions empower employees
- Visions prepare for the future
- Visions come alive in details

After reading in Chapter 5 about the characteristics of an effective vision - let's try creating one. You have just been appointed CEO to a hospital that needs to turn around its reputation. What vision would you create?

Swayne, L. E., Duncan, W. J., &Ginter, P. M. (2013). Strategic management of health care organizations (6th ed.). Hoboken, NJ: Wiley.

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Dissertation: After reading in chapter 5 about the characteristics of an
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