After reading Chapter 1 in Foundations of Strategy, identify the three components of the business model used by "Tough Mudder LLC: Turning Mud Runs Into a Global Business." Using examples drawn from the case, distinguish the following concepts: corporate strategy and competitive strategy, strategy and tactics. What do you think is the role of Tough Mudder's sense of identity ("we know who we are and what we stand for") in influencing the effectiveness with which it implements its strategy?