Wells Fargo Bank Company
1. From what you can learn about your selected company since you have been "invested" in its stock, what can you say about its products or services? Does the company produce and/or distribute an established brand that is widely recognized? Whether your answer is yes or no, explain your answer in detail using terms and terminology found in the text.
2. After evaluating your company's products / services, describe the "customer value triad" delivered by the company.
3. State what target market segment(s) you believe your company is currently pursuing? Be complete and support your statement with facts.
4. State in a short paragraph what you found most difficult about this assignment and what you found easiest.