Class Discussion: Vacation Destinations & Motives
After completing the text reading in regards to motives for travel and demographics, please respond to the questions below.
1) Define motives and demographics with relation to travel and tourism.
2) What motivates people to travel to certain destinations?
3) What motivates you to travel and what types of destinations do you prefer?
4) Respond to a classmate that has different motives from your own.
Class Discussion: Target Marketing Strategies
After completing the text reading in regards to tourism marketing strategies, please respond to the question below.
1) Why do companies create specific marketing strategies to target populations for travel?
2) Select 2 different target populations and discuss their differences as well as similarities in terms of travel preferences.
3) What benefit does this provide?