1) Adword tools. Name and describe the function of at least 3 different tools available to advertisers when running an Adwords campaign?
2) What does CTR stand for and why is it so important in the bedding process?
3) Name at least five different ways in which smartphones are used today. Explain why each of these functions is significant to advertisers and their efforts. You may refer to the Mobile section of the Digital Marketing Course in GOMC.
4) How are paid results determined by Google? Name and explain top two components. How is ad rank determined? What are the 2 components of QS?
5) Name and explain the three different level of data available under the Campaign Tab.